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THE OTHER IDEAS
Art, Digital Products and the Creative Mind
The Other Ideas: Art, Digital Products and the Creative Mind is a book for individuals who want to thrive in uncertain conditions and use creative thinking to better their lives at work and at home.
A DIFFERENT KIND OF BOOK
The Other Ideas isn’t a rehashing of industry standards or age-old advice. The pages in this book come from Yonatan’s experiences as an industry professional. Join our worldwide discussion on accelerating personal ingenuity and learn how to incubate innovation within the ever-changing landscape in which we live.
✔ Tools and techniques to thrive in uncertain situations and harness change for good
✔ Proven methods to convert tension and stress into inventive power
✔ Ways to infuse daily habits with art
✔ Twenty four original illustrations by the author
✔ Strategies to reframe obstacles as inspiration for better product design
What makes this different
So many books rehash industry standards and repeat the same advice you have heard again and again. The Other Ideas does not.
This book stems from my experience as an industry professional and my time dedicated to researching ways to help peers (and myself!) level up. As a result, The Other Ideas is a practical guide to overcoming challenges and identifying opportunities. With short essays and engaging visuals, this book will encourage your own creative process while serving as a guidepost for personal growth.
Who this is for
The Other Ideas is a book for creators. Whether you're an entrepreneur, product manager, designer, marketer, or artist, The Other Ideas empowers you to find your own path for higher levels of creative thinking. If you have ever felt that uncertainty stands in your way to creating your best work, this book is for you.
Remember: You have the power to see the details of the world in a way that is different from anyone else. Learn how to use that power to innovate.
Yonatan is a tech product management leader, author, and speaker. His products are used in industries ranging from e-commerce and financial services to social networks and and cyber security. He recently co-founded STADS Technologies, the first online marketplace for sports advertising, a platform in which a collaborative approach for teams and advertisers is encouraged. Yonatan is the author of the #1 Amazon Bestseller The Other Ideas: Art, Tech Products, and the Creative Mind.