This is not just a book, it's a new way of thinking

The Other Ideas is an approach to look at the world with genuine curiosity, sharpened focus, and a relentless drive to champion new ideas and fight the mundane.

Who is this book for?
The Other Ideas is for individuals who want to transform themselves and their organizations. Whether you're an entrepreneur, product manager, designer, or marketer - as long you want to level up your game, this book is for you.  

Why is this book different?
The Other Ideas isn’t a rehashing of industry standards or age-old advice. Rather, the pages in this book come from my own experiences as an industry professional. In each of my short essays, I open a discussion designed to accelerate personal ingenuity, incubate innovation, and thrive in the ever-changing world of digital product development. 

Who is Yonatan Levy? 
I'm a product leader with over a decade of experience in digital product development. Many years ago I started out as a classically trained artist, and exhibited my works around the world. Read more about how art and tech are intricately connected. 

What's the book like? 
The book is composed from short vignettes, discussing the fusion of artistic perspectives with the dynamic demands of today’s high tech industry. I've also created twenty-six original sketches to accompany the text!


By reading The Other Ideas you will learn how to:

✔ Harness tension and transform it into inventive power

✔ Incorporate artistic methodologies into your work

 ✔ Leverage obstacles to improve your product

✔ Thrive in the face of uncertainty


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Others are saying about The Other Ideas

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If more professionals were to apply the methods that Yonatan presents, we would be surrounded by more products of inspiration and value.
— Lior Yair, Co-founder @create
The Other Ideas is an inspiring book which not only addresses daily dilemmas and situations but provides tools to deal with them. I highly recommend it for any product or design professional.
— Yael Altshuler, Product Manager @Optimax Eyewear
Yonatan leads the reader through his own rich experience, and shows how people can develop creativity as a skill. The book is mind expanding for anyone who is interested in discovering new ways to use the rest 99% of our brains, and is relevant to thinkers and doers in multiple fields.
— Or Har-Even, Clinical psychologist
After reading Yonatan’s book, I had a keen new perspective on how to overcome obstacles. It taught me how uncertainty can be a huge opportunity for invention and change. Yonatan also explains how to apply powerful strategies to difficult situations we all face at work as tech professionals.
Reading The Other Ideas opened my mind to wonderful, surprising, and practical methodologies for taking creative thinking to the next level.
— Elad Gov-Ari, Product manager
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This book is a must read for entrepreneurs, product managers and C-Level managers. I read the book at a time when I needed inspiration and was looking for a product manager to hire for my company. I have learned a lot on which type of a person I should look for.
— Gabi Broitman, COO @Sodyo
Once we learn to embrace uncertainty as a tool and harness it to our advantage, we can reach levels of creativity we never thought possible.
— yonatan levy

About Yonatan 

Yonatan Levy is a product leader, user-experience expert, and entrepreneur who has been developing digital products for more than a decade. He’s an experimenter and a problem-solver by heart and soul; he is also an artist, but that’s a different story…

Yonatan brings a user centric, data driven approach to product strategy and design, while also building high performing teams, establishing best practices, mentoring, and coaching.

He has worked with dozens of companies, both big and small, to create rapid transformation plans and strategic initiatives that balance user needs, company goals, and growth metrics.