The Other Ideas is an approach to look at the world with genuine curiosity, sharpened focus, and a relentless drive to champion new ideas and fight the mundane.

Who is this book for?
The Other Ideas is a book for individuals who want to thrive in uncertain conditions, and reach their highest levels of creative thinking. Whether you're an entrepreneur, product manager, designer, or marketer - as long you want to level up, this book is for you.  

Why is this book different?
The Other Ideas isn’t a rehashing of industry standards or age-old advice. Rather, the pages in this book come from my own experiences as an industry professional, introspection and research. In each of my short essays, I open a discussion designed to accelerate personal ingenuity, incubate innovation, and harness the ever-changing landscape that we live in.

Who is Yonatan Levy? 
I'm a product leader with over a decade of experience in delivering successful digital products. Many years ago I started out as a classically trained artist, and exhibited my works around the world. Read more about how I found art and tech to be intimately connected. 

What's the book like? 
The book is personal and direct. It includes short vignettes, discussing the fusion of artistic perspectives with the dynamic demands of today’s high tech industry. I've also created twenty-six original sketches to accompany the text!



✔ How to harness tension and transform it into inventive power

✔ The artistic methodologies that level up your daily work

✔ Actionable advice for thriving in the face of uncertainty

 ✔ Why obstacles are actually opportunities to improve your product

Or pay $5.00 with PayPal to download the ebook →


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If more professionals were to apply the methods that Yonatan presents, we would be surrounded by more products of inspiration and value.
— Lior Yair, Co-founder @create
The Other Ideas is an inspiring book which not only addresses daily dilemmas and situations but provides tools to deal with them. I highly recommend it for any product or design professional.
— Yael Altshuler, Product Manager @Optimax Eyewear
Yonatan leads the reader through his own rich experience, and shows how people can develop creativity as a skill. The book is mind expanding for anyone who is interested in discovering new ways to use the rest 99% of our brains, and is relevant to thinkers and doers in multiple fields.
— Or Har-Even, Clinical psychologist
After reading Yonatan’s book, I had a keen new perspective on how to overcome obstacles. It taught me how uncertainty can be a huge opportunity for invention and change. Yonatan also explains how to apply powerful strategies to difficult situations we all face at work as tech professionals.
Reading The Other Ideas opened my mind to wonderful, surprising, and practical methodologies for taking creative thinking to the next level.
— Elad Gov-Ari, Product manager @taboola
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This book is a must read for entrepreneurs, product managers and C-Level managers. I read the book at a time when I needed inspiration and was looking for a product manager to hire for my company. I have learned a lot on which type of a person I should look for.
— Gabi Broitman, COO @Sodyo

Yonatan Levy

Hey! My name is Yonatan and I'm a Product Management leader based in Tel Aviv. Over the past decade I've built products for startups and enterprises in a wide range of industries - including e-commerce platforms, online marketplaces, social networks, messaging apps, and trading platforms - some of which are used by tens of thousands of people worldwide.

I often speak at conferences and summits about uncertainty as an accelerator for innovative thinking in our rapidly changing world. I also published a book about this topic titled The Other Ideas: Art, Digital Products, and the Creative Mind. I'm an experimenter and problem-solver by heart and soul, curiosity drives my work. I mentor startup founders and corporate professionals to thrive in uncertain conditions and build products that create an impact.