The Other Ideas is an approach to look at the world with genuine curiosity, sharpened focus, and a relentless drive to champion new ideas and fight the mundane.

Who is this book for?
The Other Ideas is a book for individuals who want to thrive in uncertain conditions, and reach their highest levels of creative thinking. Whether you're an entrepreneur, product manager, designer, or marketer - as long you want to step up your game, this book is for you.  

Why is this book different?
The Other Ideas isn’t a rehashing of industry standards or age-old advice. Rather, the pages in this book come from my own experiences as an industry professional, introspection and research. In each of my short essays, I open a discussion designed to accelerate personal ingenuity, incubate innovation, and harness the ever-changing landscape that we live in.

Who is Yonatan Levy? 
I'm a product leader with over a decade of experience in delivering successful digital products. Many years ago I started out as a classically trained artist, and exhibited my works around the world. Read more about how I found art and tech to be intimately connected. 

What's the book like? 
The book is personal and direct. It includes short vignettes, discussing the fusion of artistic perspectives with the dynamic demands of today’s high tech industry. I've also created twenty-six original sketches to accompany the text!


By reading The Other Ideas you will learn to:

✔ Harness tension and transform it into inventive power

✔ Incorporate artistic methodologies into your work

 ✔ Leverage obstacles to improve your product

✔ Thrive in the face of uncertainty


Or pay $5.00 with PayPal to download the ebook →

Others are saying about The Other Ideas

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If more professionals were to apply the methods that Yonatan presents, we would be surrounded by more products of inspiration and value.
— Lior Yair, Co-founder @create
The Other Ideas is an inspiring book which not only addresses daily dilemmas and situations but provides tools to deal with them. I highly recommend it for any product or design professional.
— Yael Altshuler, Product Manager @Optimax Eyewear
Yonatan leads the reader through his own rich experience, and shows how people can develop creativity as a skill. The book is mind expanding for anyone who is interested in discovering new ways to use the rest 99% of our brains, and is relevant to thinkers and doers in multiple fields.
— Or Har-Even, Clinical psychologist
After reading Yonatan’s book, I had a keen new perspective on how to overcome obstacles. It taught me how uncertainty can be a huge opportunity for invention and change. Yonatan also explains how to apply powerful strategies to difficult situations we all face at work as tech professionals.
Reading The Other Ideas opened my mind to wonderful, surprising, and practical methodologies for taking creative thinking to the next level.
— Elad Gov-Ari, Product manager @taboola
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This book is a must read for entrepreneurs, product managers and C-Level managers. I read the book at a time when I needed inspiration and was looking for a product manager to hire for my company. I have learned a lot on which type of a person I should look for.
— Gabi Broitman, COO @Sodyo

About Yonatan 

I transform ideas into business - especially in conditions of extreme uncertainty.

I've been advising and working with dozens of startups and enterprises my entire career. I'm an entrepreneur, product leader, user-experience expert, and artist. Over the past decade I've delivered successful digital products, and motivated people to reach extraordinary achievements.

I'm an experimenter and a problem-solver by heart and soul: curiosity drives my work.