The Other Ideas: Art, Digital Products, and the Creative Brain

The Other Ideas: Art, Digital Products, and the Creative Brain

5.00

Ideas. We all have them. But what makes some ideas better than others? How do we figure out which ideas hold the most potential and which ones we can let go? How do we take an ordinary idea and hone in on its very best parts? More specifically, how do we take an idea and transform it into a groundbreaking digital product?

Yonatan Levy is a product leader with over a decade of experience in digital product development; he is also a classically trained artist who has exhibited his works around the world. In his first book, Levy shares with us his own arsenal of creative-thinking techniques that fuse artistic perspectives with the dynamic demands of today’s high tech industry. Twenty-six of Levy’s original sketches accompany his text. 

The Other Ideas isn’t a rehashing of industry standards or age-old advice. Rather, the pages in this book come from Levy’s own experiences; in each of his essays, he invites the reader into a discussion designed to accelerate personal ingenuity, incubate innovation, and thrive in the ever-changing world of digital product development. Levy explores how to endure uncertainty, push past the obvious, exploit obstacles, fight for inspiration, appreciate accidents, and—most of all—use work itself as the holy grail of creativity.

Or pay $5.00 with PayPal to download the ebook →

Ideas. We all have them. But what makes some ideas better than others? How do we figure out which ideas will work and which ones we can let go? How do we take an ordinary idea and hone in on its very best parts? More specifically, how do we take an idea and transform it into a groundbreaking digital product? Yonatan Levy is a product leader with over a decade of experience in digital product development; he is also a classically trained artist who has exhibited his works in Europe, Israel, and Hong Kong. In his first book, Levy shares with us his own arsenal of time-tested techniques that fuse artistic perspectives with the dynamic demands of today’s high tech industry. Twenty-four of Levy’s original sketches accompany his text. The Other Ideas isn’t an industry how-to book; Levy doesn’t believe in a “one size fits all” approach to capturing our most unconventional and powerful ideas. Rather, in each of his vignettes, Levy invites the reader into a discussion designed to foster creativity and incubate innovation. He explores how to embrace uncertainty, avoid complacency, dismiss the obvious, welcome accidents, love our craft, summon inspiration, and—most of all—use work itself as the holy grail of creativity.