pp.jpg
 

Yonatan Levy spent years as an entrepreneur, UX expert, product manager, and executive, where he learned the techniques he teaches in creative thinking and problem solving. In industries ranging from e-commerce and financial services to social networks and cyber security, Yonatan has built products used by tens of thousands of people. Yonatan is an experimenter and problem solver—by heart and soul.


yonatan first book reaches #1 amazon bestsellers

Published in 2017, The Other Ideas: Art, Digital Products, and the Creative Mind, reflects over two years of writing and dedication. I hope that my work will help others learn how to translate abstract thinking into measurable deliverables and breakthrough digital products. We have a huge opportunity in our hands: to create meaningful impact in the digital disruption age we live in. Even more than that, I hope my readers will use the principles in The Other Ideas to enrich their personal lives as well.

yonatan exhibits artwork worldwide

My introduction to creative thinking and problem-solving first began while I was a fine arts student, well before I entered the high-tech world. In art school, I continually faced creative challenges that were immensely time consuming and demanding. Short assignment deadlines often lit a fire under me, and having my work constantly (and relentlessly) critiqued by renowned contemporary artists only fueled those flames. For four long years, each of my artistic assignments was a “problem,” and I had to call on my own creativity to “solve” it.

By the time I graduated, I had figured out that traditional art was limiting my ability to reach large audiences quickly and independently. I wanted to explore a whole new canvas — the Internet — and was increasingly interested in the “new art” of delivering meaningful digital products and services into the hands of huge audiences. This led me to launch my first start-up company in 2007, which focused on detecting and analyzing online trends.


yonatan’s approach

My approach to achieving extraordinary results isn’t about laying out detailed strategic plans. It’s about action and flexibility, harnessing the obstacles, limitations and unknowns while moving forward towards a clear vision. I’m often identified by my description of a the balance of having a clear vision for the long run and dealing with extreme uncertainty in the present, known as “a compass, not a map.”

Yonatan’s work stretches globally

Yonatan Levy spent years as an entrepreneur, UX expert, product manager, and executive, where he learned the techniques he teaches in creative thinking and problem solving. In industries ranging from e-commerce and financial services to social networks and cyber security, Yonatan has built products used by tens of thousands of people. Yonatan is an experimenter and problem solver—by heart and soul.