If more professionals were to apply the methods that Yonatan presents, we would be surrounded by more products of inspiration and value.
The Other Ideas is an inspiring book which not only addresses daily dilemmas and situations but provides tools to deal with them. I highly recommend it for any product or design professional.
Yonatan leads the reader through his own rich experience, and shows how people can develop creativity as a skill. The book is mind expanding for anyone who is interested in discovering new ways to use the rest 99% of our brains, and is relevant to thinkers and doers in multiple fields.
After reading Yonatan’s book, I had a keen new perspective on how to overcome obstacles. It taught me how uncertainty can be a huge opportunity for invention and change. Yonatan also explains how to apply powerful strategies to difficult situations we all face at work as tech professionals.
Reading The Other Ideas opened my mind to wonderful, surprising, and practical methodologies for taking creative thinking to the next level.
This book is a must read for entrepreneurs, product managers and C-Level managers. I read the book at a time when I needed inspiration and was looking for a product manager to hire for my company. I have learned a lot on which type of a person I should look for.