LOVED BY THOUSANDS OF READERS

 
 
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If more professionals were to apply the methods that Yonatan presents, we would be surrounded by more products of inspiration and value.
— Lior Yair, Co-founder @create
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The Other Ideas is an inspiring book which not only addresses daily dilemmas and situations but provides tools to deal with them. I highly recommend it for any product or design professional.
— Yael Altshuler, Product Manager @Optimax Eyewear
Yonatan leads the reader through his own rich experience, and shows how people can develop creativity as a skill. The book is mind expanding for anyone who is interested in discovering new ways to use the rest 99% of our brains, and is relevant to thinkers and doers in multiple fields.
— Or Har-Even, Clinical psychologist
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After reading Yonatan’s book, I had a keen new perspective on how to overcome obstacles. It taught me how uncertainty can be a huge opportunity for invention and change. Yonatan also explains how to apply powerful strategies to difficult situations we all face at work as tech professionals.
— Ronit Klein, CO FOUNDER & CREATIVE DIRECTOR @Create
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Reading The Other Ideas opened my mind to wonderful, surprising, and practical methodologies for taking creative thinking to the next level.
— Elad Gov-Ari, Product manager @taboola
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This book is a must read for entrepreneurs, product managers and C-Level managers. I read the book at a time when I needed inspiration and was looking for a product manager to hire for my company. I have learned a lot on which type of a person I should look for.
— Gabi Broitman, COO @Sodyo