Speaking
I speak at conferences and inside companies about product leadership, AI, and the art of solving the right problem. My talks and sessions are designed to help companies make bolder choices, form stronger teams, and build better products.
Sessions center on four topics: turning uncertainty into growth; effective problem-solving (Problem Hacking); advanced customer insights; and communicating ideas and storytelling.
In this session you learn a framework to analyze problems, build team alignment, and get to results faster.
The full-day workshop version (UX Salon, 2022) adds hands-on practice: converting problems into metrics so you can define and measure success, breaking complex problems into root causes and mitigations, defining solution criteria to build team alignment, and presenting your analysis for feedback.
We can never know all the variables. We often feel that uncertain circumstances stand in the way of our creative potential. The real question is how to embrace uncertainty and use it as a tool, especially when we are wired to avoid it.
This talk is based on my book The Other Ideas. It covers using restrictions to generate new ideas, reframing obstacles, and running project premortems.
“Practical and engaging training! Yonatan answered every question patiently and enabled participants to put what they learned into practice.”
“Yonatan’s talk really gave me the boost I needed on taking the next steps on my idea.”
“Yonatan’s talk was really inspiring and changes the mindset on how you can see issues, failures and apply it to life in general.”
“Really insightful and eye opening. I realized a lot of the pressure I feel at work is because we have been planning for certainty even though we are in an uncertain environment.”
“Yonatan you’ve challenged the way we look at problems and changed my perspective on solving them, thank you for your enlightening session.”
“Yonatan’s framework made me realize that perspective is everything especially when looking at problems.”
“I already used the problem hacking method today in a meeting. Worked a treat.”
“Yonatan fired up the audience with inspirational storytelling.”
“Audience came out of Yonatan talk with hearts in their eyes - It’s the combination of his professional approach, seriousness, consistency and always a smile that made Yonatan loved and popular.”
“Yonatan’s keynote was genuine and actionable. One of my favorite talks.”
“Yonatan delivered a truly inspirational yet actionable leadership session. He is a highly engaging speaker and efficiently tailors his talks to the audience. I highly recommend working with him.”
“Interesting and engaging - I enjoyed the use of different examples from all industries that were relevant and original!”
“Yonatan’s inputs and insights really were exceptionally helpful and have assisted us in making adjustments to our current UX design, key messaging, and call to action on the different pages.”
״Great session. The content was nicely presented, valuable, and easy to replicate in the future.”
To ask about a keynote, workshop, or in-house session, the fastest way to reach me is LinkedIn.