Victim of Its Own Success – When a Product Is Too Good (the Tablet)

Most people have a laptop and a smartphone; the tablet is “the third device.” Not owned by everyone, the tablet is like a sibling sandwiched in between a younger (and cooler) smartphone-brother and an older and wealthy laptop-brother. I own and continually use two tablets. When tablets first came out, they set out to replace the laptop. That didn’t happen. Tablets have also taken a hit from phablets – the 6 inch or larger smartphones. A 6 inch smartphone isn’t much smaller than my 7 inch Asus MemoPad.

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Yonatan Levy